Marketing


Marketing is the process of understanding customer desires and then designing a bundle of goods and services that satisfies customers and outperforms competitors. It is the driving force that propels a company's sales, profits, and market share. Marketing students learn how to understand customers and develop effective products, distribution channels, communications programs and pricing plans.


The Marketing Program is designed to fulfill the following objectives:

1. Marketing Environment Insight
A marketing graduate will have an in-depth understanding of the intra organizational variables and macro-environmental forces that influence marketing decisions.

2. Marketing Method Knowledge
A marketing graduate will have detailed knowledge of the major decision variables, challenges, and best demonstrated practices inherent in modern marketing.

3. Marketing Conceptual Analysis
A marketing graduate will understand, and be able to apply, discipline-specific analytical frameworks to a variety of marketing issues ranging from tactical to strategic decisions.

4. Marketing Quantitative Analysis
A marketing graduate will understand the major sources of marketing data, the methods of financial and statistical analysis applied within the discipline, and the processes for deriving insight and actionable conclusions.

5. Professionalism
A marketing graduate will be able to think critically and creatively, communicate effectively orally and in writing, act in an ethical manner, and work effectively in a pluralistic group setting.


Marketing Faculty


Marketing Association


Marketing Concentration