Introducing eMarketer: a Powerful Tool for Marketing Research Data

eMarketer is our newest database at the CSI Library.  This new database culls marketing research from different areas and provides expert reports, graphs, charts, and diagrams that are user-friendly and perfect for students to embed into their research assignments or presentations. It is perfect for any student or faculty member who seeks quantitative data to support marketing research.

eMarketer reports are compiled, analysed, and curated by eMarketer researchers. Reports are researched from over 3000 sources across many different facets of marketing research. Examples include advertising, business to business (B2B),  demographic marketing, Ecommerce, Email marketing, Media usage, Mobile marketing, Search engine optimization (SEO), Social media marketing, and video marketing.  Reports are also culled from a variety of different industries such as automotive, consumer products, financial services, media and entertainment, healthcare, retail, and the travel industry. Geographic coverage includes Asia-Pacific, Central & Eastern Europe, Latin America, Middle East, Africa, North America, and Western Europe.

eMarketer specializes in analysing the consumer habits in the digital world. Such reports include Internet usage,  social media usage, ecommerce spending, mobile device penetration and usage.  Reports provide benchmarks across many countries and regions in the world. This database also has a special feature called the “digital atlas”, that compares population data from different countries relating to Internet, broadband, mobile phone usage.

eMarketer staff conduct research and produce in-house reports, interviews, benchmarks, forecasts, and charts. All reports provide citations to the original sources and students may use these reports and embed all charts and diagrams into their PowerPoint presentations.

There are 2 ways of finding the information on eMarketer. The first way is the traditional “search engine” method where users enter search terms. Below is an example search of marketing research on Instagram and millennials and United States

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The information can be saved in multiple formats (PDF, JPG, and XLS). It can also be emailed or shared via Social Media. Each chart contains the appropriate citations to the data’s original source so students can embed this chart into their research assignments or presentations.

Browsing by Topic

A powerful method in discovering marketing research is through browsing. For example, if a student is conducting marketing research on demographics such as age, gender, or ethnicity, they would select “demographic marketing” under topics. After obtaining the results, I could then further limit demographics by focusing on social media usage. This would give me a more refined list of results.

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Users can further limit their results by focusing on a specific country (see the blue button “Change Countries”). Information is organized into many categories; reports, PPT, articles, charts, briefs, and interviews.

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Whether you choose to “search” or “browse” eMarketer, you can obtain the same high quality material to support your marketing assignments, research projects, or class presentations. Browsing is a more powerful way to explore your topic because you can further limit by sub-topic, industry,  or geography.

For further information, please contact:

Mark Aaron Polger
Assistant Professor & First Year Experience Librarian
MarkAaron.Polger@csi.cuny.edu

Infrastructure and Ecology at Freshkills Park

The Greener Library Committee was pleased to welcome representatives from Staten Island’s Freshkills Park on Thursday, December 4, 2014 in the Library’s Archives & Special Collections.  

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Laura Truettner, Project Development Manager, addressed the infrastructure and ecological restoration of the landfill to park conversion, such as the capping of the mounds and the leachate treatment plant.  Cait Field, Research Program Manager, spoke about the ecological restoration of Freshkills and the scientific research program that is currently underway and growing.

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(left photo): Creeks and wetlands wind through Freshkills Park, surrounded by lush forests

Courtesy: www.freshkillspark.org

 

In an effort to reduce paper waste, the Greener Library Committee is also proud to announce the creation of notebooks for those needing scrap paper.  The notebooks, made from unclaimed and discarded printing paper, are available at the Reference Desk on the first floor of the Library.

-Amy F. Stempler, Assistant Professor & Coordinator of Library Instruction
Amy.Stempler@csi.cuny.edu

Freedom Riders Exhibit at the CSI Library

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Hillel (The Foundation for Jewish Campus Life) and the Department of the Library were proud to present, Freedom Riders, a traveling exhibit created by the Gilder Lehrman Institute of American History and the PBS series American Experience.  The exhibit tells the story of a courageous band of civil rights activists who challenged segregation in the American South.  Freedom Riders was on display in the Library Rotunda from February 3 – February 25, 2015 in celebration of Black History Month.  It was dedicated in memory of the three young civil rights activists, James Chaney, Michael “Mickey” Schwerner, and Andrew Goodman, murdered by the Ku Klux Klan in the struggle for equality.  Goodman, a Queens College student, and Schwerner were members of New York’s Jewish community whose story came to represent a civil rights coalition with a deep and enduring history.

In addition to the exhibition, a series of events were held that examined the importance of this historical era and reflected on its meaning in today’s society.  These events included a viewing of the PBS companion documentary, Freedom Riders, available freely online at: http://www.pbs.org/wgbh/americanexperience/freedomriders/watch

The Library Archives & Special Collections [1L-216] also hosted a fascinating round table discussion featuring Professor John Arena (Department of Sociology & Anthropology Dept.), Professor Lauren Rogers-Sirin (Psychology Dept.) Professor George Sanchez (Creative & Performing Arts Dept.) and moderated by Donna Scimeca, Coordinator of the Core Program.fr2These programs were co-sponsored by the Departments of Psychology, Sociology/Anthropology, and History, and the CORE and Mental Health Counseling Programs.

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A highlight of the month’s events was a segment about the exhibit by NY1 News.  The video is available online at: http://csitoday.com/2015/02/video-amy-posner-appears-on-ny1-news/.  Also available is an online version of the exhibit and related content, which can be viewed at the following link: http://www.gilderlehrman.org/history-by-era/civil-rights-movement/interactives/freedom-riders.

-Amy F. Stempler, Assistant Professor & Coordinator of Library Instruction
Amy.Stempler@csi.cuny.edu

CSI Library Accepts Donation from the late Professor Kathryn Talarico

In  fall 2014, the CSI Library received an extensive donation of 1,286 books made on behalf of the late Professor Kathryn Talarico who passed away from a battle with cancer on August 16 2014.

Professor Kathryn Talarico, former Chair of the Department of Modern Languages (now World Languages and Literatures) at the College of Staten Island, was a scholar of Medieval French. Professor Talarico began her career with the College of Staten Island in 1991 and retired in 2013. The Department of World Language and Literatures, which she chaired for 15 years, created the Kathryn Talarico French Studies Award to provide financial assistance to CSI students who study abroad in France.

Professor Talarico’s personal library collection mostly contains works of Medieval History, Art, French literature, language learning, and dictionaries. Of the 1,286 books, 554 so far have been cataloged into our library’s collection. We have added books in both the English and French languages.  Some notable authors added include Aristotle, Geoffrey of Vinsauf, Saint Augustine Bishop of Hippo, and Lancelot.

Below is a list of some popular titles we received.

The early liturgy to the time of Gregory the Great- BV185 .J813
Literary ideas in 18th century France and England- PQ261 .G75 1966
Two lives of Charlemagne- DC73.32 .T45 1969
The cooking of Vienna’s Empire- TX721 .W4 1974
Illuminated books of the Middle Ages- ND2920 .C28 1983
The Lady as a Saint: A collection of French hagiographic romances of the Thirteenth Century-
PQ1302 .E5 L26 1993
Women, Family, and Society in Medieval Europe: historical essays, 1978-1991- HQ1147 .E85 H47 1995
Medieval French Literature: An introduction- PQ151 .Z5313 1995
Gendering the master narrative: Women and power in the Middle Ages- HQ1143 .G46 2003
French Grammar the easy way- PC2112 .C43 2004

A simple keyword search of Kathryn Talarico’s name in the library’s catalog will retrieve the complete list of books added from the family’s donation.

Information obtained about Professor Talarico’s career was found in the following http://www.csi.cuny.edu/administration/academicaffairs/pdf/message.pdf and http://csitoday.com/2014/04/kathy-talarico-french-studies-award/

Stephanie Fazio, College Assistant
Technical Services Assistant, Cataloguing Unit
Stephanie.Fazio@csi.cuny.edu

Greetings from the Chief Librarian

Good Day and Happy Fall!wilma_jones

Thanks for reading and I promise you that your curiosity will not be disappointed.  There is much to report in this newsletter and I am torn between what exciting news to report first.  But here goes…

During this past agreeable and moderate summer, the first and second floors of the Library received a face lift with new wall-to-wall carpet. “Prairie Grass,” the name of the carpet, won by a landslide choice of library faculty staff and work-study students. “Prairie Grass” has dramatically changed and brightened up the library environment in particular the reading room.  I am pleased to report that everyone who has seen it has expressed a delight at the new landscape.  So please drop in and be dazzled by the carpet.

This issue includes some new and exciting features to enhance your research as well as information about past and upcoming programs. Among the articles includes the introduction to  CUNY’s OneSearch, the Google-like gateway to searching CUNY libraries’ materials in one fell swoop.  Indeed, for the  amateur searcher, this is the ideal where books, DVDs, and articles all turn up in the results of a search.  For the intermediate and expert searcher, forget this and please go directly to your specific database, e.g.  PsycINFO, ACS, Science Direct, or Lexis-Nexis.  Kudos to our Prof. Mark Aaron Polger, whose title for this new search engine was selected out of the hat of five finalists.

The CUNY Financial Initiative bestowed upon us yet again with additional funding for textbooks to support the undergraduate curriculum. I am happy to say that most titles (updated editions and or new) were acquired and all in by the first week of classes.  We have seen already observed a marked increase in the use of textbooks on reserve this semester.   Upon analyzing book costs, the Circulation/Reserves unit reported that the average cost of the top 25 titles used was $199, according to the   2013/14 annual report.

As always, I invite you to stop by one or two of our programs this semester.  We have a wealth of interesting programs scheduled, including a round table discussion on the impact of the Verrazano Bridge as it celebrates its 50th anniversary.  We also have some should-not-be-missed workshops scheduled for both students and faculty lined up for this semester and next semester.  At the most recent program, “Publishing Your First Book,” we had a packed room full of students and faculty at which Professors Jessica Burke, Jean Halley, Michael Paris, and Mark White shared many lesson learned and useful insights into the world of publishing.  You can read what I took away from the event in the article “Highlights from “Publishing Your First Book.”

I hasten to mention that as I write, the Ebola virus outbreak is first and foremost on most everyone’s mind.  In my lifetime, this is the first ever disease to spread globally and I truly hope that collaborative efforts of governments and medical institutions, something can be done to reduce the spread and hopefully eradicate the disease.  In the tradition of our providing information to sources, here is a list of some reputable organizations who are providing assistance to healthcare workers and victims, here and abroad, as they go through this new and difficult experience:

Africare – http://www.africare.org

AmeriCares – http://www.americares.org

Childfund – http://www.childfund.org

Centers for Disease Control and Prevention – http://www.cdc.gov/

Doctors Without Borders – http://www.doctorswithoutborders.org

Episcopal Relief – http://www.episcopalrelief.org

Global Giving – http://www.globalgiving.org

International Medical Corps – http://www.internationalmedicalcorps.org

International Rescue Committee – http://www.rescue.org

Lutheran World Relief – http://www.lwr.org

Oxfam America – http://www.oxfamamerica.org

UNICEF US – http://www.unicefusa.org

IMG_8769I will end by sharing a photo with you of an unexpected surprise visitor to the Library’s Archives and Special Collections.  We were honored with the visit from the charismatic journalist Geraldo Rivera, who was the keynote speaker at the graduation ceremony of the newly formed Department of Social Work in  May 2014.  Mr. Rivera was extremely pleased to see and learn of the breath and depth of our collection with regards to the Willowbrook State School.  He was also pleasantly delighted to see the current exhibit in the gallery that featured the history of the Willowbrook state School.  This exhibit had been installed on the heels of the annual Willowbrook Symposium of which the Library co-sponsored. While this was not a planned visit, it was a gratifying feeling to see Mr Rivera and his entourage admire and acknowledge the educational role the Library has played and continues to do so in preserving the history of Willowbrook.  Standing next to Mr. Rivera is myself and Dr. Michael Kress, Vice President for Information Technology and Economic Development, and the Executive Director of the CUNY High Performance Computing Center.

Here’s wishing you a productive and successful fall semester.

Cheers!

Wilma P.L. Jones, Ph.D.
Associate Dean & Chief Librarian