Introducing eMarketer: a Powerful Tool for Marketing Research Data

eMarketer is our newest database at the CSI Library.  This new database culls marketing research from different areas and provides expert reports, graphs, charts, and diagrams that are user-friendly and perfect for students to embed into their research assignments or presentations. It is perfect for any student or faculty member who seeks quantitative data to support marketing research.

eMarketer reports are compiled, analysed, and curated by eMarketer researchers. Reports are researched from over 3000 sources across many different facets of marketing research. Examples include advertising, business to business (B2B),  demographic marketing, Ecommerce, Email marketing, Media usage, Mobile marketing, Search engine optimization (SEO), Social media marketing, and video marketing.  Reports are also culled from a variety of different industries such as automotive, consumer products, financial services, media and entertainment, healthcare, retail, and the travel industry. Geographic coverage includes Asia-Pacific, Central & Eastern Europe, Latin America, Middle East, Africa, North America, and Western Europe.

eMarketer specializes in analysing the consumer habits in the digital world. Such reports include Internet usage,  social media usage, ecommerce spending, mobile device penetration and usage.  Reports provide benchmarks across many countries and regions in the world. This database also has a special feature called the “digital atlas”, that compares population data from different countries relating to Internet, broadband, mobile phone usage.

eMarketer staff conduct research and produce in-house reports, interviews, benchmarks, forecasts, and charts. All reports provide citations to the original sources and students may use these reports and embed all charts and diagrams into their PowerPoint presentations.

There are 2 ways of finding the information on eMarketer. The first way is the traditional “search engine” method where users enter search terms. Below is an example search of marketing research on Instagram and millennials and United States

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The information can be saved in multiple formats (PDF, JPG, and XLS). It can also be emailed or shared via Social Media. Each chart contains the appropriate citations to the data’s original source so students can embed this chart into their research assignments or presentations.

Browsing by Topic

A powerful method in discovering marketing research is through browsing. For example, if a student is conducting marketing research on demographics such as age, gender, or ethnicity, they would select “demographic marketing” under topics. After obtaining the results, I could then further limit demographics by focusing on social media usage. This would give me a more refined list of results.

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Users can further limit their results by focusing on a specific country (see the blue button “Change Countries”). Information is organized into many categories; reports, PPT, articles, charts, briefs, and interviews.

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Whether you choose to “search” or “browse” eMarketer, you can obtain the same high quality material to support your marketing assignments, research projects, or class presentations. Browsing is a more powerful way to explore your topic because you can further limit by sub-topic, industry,  or geography.

For further information, please contact:

Mark Aaron Polger
Assistant Professor & First Year Experience Librarian
MarkAaron.Polger@csi.cuny.edu